Big Bang In Sweden (This page will be constantly updated)

Aftonbladet is Sweden's leading Newspaper group with titles representing the #1 newspaper in both circulation and reach.
Since 1994, Aftonbladet has consistently been the leading innovator in the online space in the Scandinavian market. The Aftonbladet group currently operates the leading news web site, classifieds web site, white pages/yellow pages site and price comparison web site. The growth has been generated both through internal investments and organic growth, as well as through an aggressive investment strategy in promising start-up companies.
Aftonbladet is also the leading player in web-tv with more weekly users than the leading public service broadcaster. In the fast growing mobile market, Aftonbladet has captured the #1 position for a non-operator run web portal. The group has recently seen great success with a series of iPhone applications, taking the company into the market for mobile services. The Aftonbladet group is divided into the Aftonbladet editorial businesses (print and online news) and a venture arm, Aftonbladet Tillväxtmedier."
- The #1 newspaper in Sweden.
- The first and also #1 news web site in Sweden.
- The #1 Classifieds site in Sweden.
- The #1 white pages site in Sweden.
- The #1 web-tv service in Sweden.
(Update: 24th of November 2008)
The usage of BeeTaggs in Sweden is a great success story. It's now 5 weeks since we launched TAGGA - the swedish version of BeeTagg - in Sweden. Let's give you some numbers:
- Used codes: BeeTagg
- Downloads of customized BeeTagg Multicode Reader (Tagga Reader): 56'000
- Downloads of customized BeeTagg Reader for the iPhone: 8'000 (No. 1 app for several days in swedish App Store)
- Best commercial campaign so far: James Bond, Quantum of Solace with 8'500 clicks
- 1'000 - 8'000 clicks per Aftonbladet issue
- 5 - 12 BeeTaggs per issue
- Winner of „GULDMOBILEN“. Biggest mobile award in Sweden.
 The (almost) complete Aftonbladet core team.
 Robin (CEO connvision), Björn, Richard and Ian (all from Aftonbladet)
 Anna presenting the dummy newspaper
The launch day was really exciting.
The first Aftonbladet newspaper with tons of BeeTaggs in it went out at around 7.00AM.
Reader downloads and clicks exceeded by far our expectations.
- The Phone House for in store support and competitions (right now win a Sony Ericsson X1).
- Telenor for watching premium content on the phone.
- Nokia Competitions to win Nokia Phones.
- Sony Pictures in launching the new james Bond Movie.
- hitta.se, Sweden's number one white and yellow pages online (one of the most frequetly visited websites).
BeeTaggs are just everywhere!

Visible everywhere in Sweden.

Visible everywhere in Sweden.

Visible in every The Phone House store.

Visible everywhere in Sweden.

The James Bond Campaign.

The Phone House Magazine.

The Phone House Magazine
At the IFRA "Beyond the Printed Word 2008" Jan Helin, editor in chief of Aftonbladet presents BeeTagg and the success in Sweden:
Tagga (the swedish version of BeeTagg) wins the GULDMOBILEN award.
- "Guldmobilen" is the biggest mobile award in Sweden and is arranged by the magazine Mobil, Sweden's leading magazine about the mobile world.
- Aftonbladet Tagga won the category "Best mobile news service 2008".
- The jury's comments: The mobile "taggs" give normal newspaper readers a multimedia experience in their mobile handsets. Aftonbladet, the biggest newspaper in Sweden, is now paving the way for more investmens in this space.
The BeeTagg launch in Sweden was the biggest and most successful Mobile Tagging launch ever.
Massive downloads and massive clicks.
Benefit from our experience. We'd love to help and support you.
Contact us: info[at]beetagg.com
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Aftonbladet is Sweden's leading Newspaper group with titles representing the #1 newspaper in both circulation and reach.
Since 1994, Aftonbladet has consistently been the leading innovator in the online space in the Scandinavian market. The Aftonbladet group currently operates the leading news web site, classifieds web site, white pages/yellow pages site and price comparison web site. The growth has been generated both through internal investments and organic growth, as well as through an aggressive investment strategy in promising start-up companies.
Aftonbladet is also the leading player in web-tv with more weekly users than the leading public service broadcaster. In the fast growing mobile market, Aftonbladet has captured the #1 position for a non-operator run web portal. The group has recently seen great success with a series of iPhone applications, taking the company into the market for mobile services. The Aftonbladet group is divided into the Aftonbladet editorial businesses (print and online news) and a venture arm, Aftonbladet Tillväxtmedier."
- The #1 newspaper in Sweden.
- The first and also #1 news web site in Sweden.
- The #1 Classifieds site in Sweden.
- The #1 white pages site in Sweden.
- The #1 web-tv service in Sweden.
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