The BeeTagg

Made by humans, for humans

BeeTagg is the first and only 2D code that has been designed specifically for you! Its unique composition enables rapid and direct communication to people, stimulating emotions and functionality. At the same time, it is also comprehensible to cell phones –even better than every other code. The BeeTagg has been designed and built from the ‘ground up’ then optimized. Thereby delivering problem free reading; even under very difficult conditions.

1000 different Codes

Worldwide, there are over 1000 different codes. More than 100 of them fall into the category of 2D codes. Given this information, the logical question to ask would be:
Isn’t one single code enough as they all have the same function of ‘saving data’.
The answer to this question is an emphatic NO!
And why?
Currently there exists a mass of differing scenarios where codes are used, all with varying functions and requirements.
Lets look at some examples:

• The classic 1D bar code, which is used in product packaging, has the ability to be read even if it is bent (but only in one direction). Bending in 2D codes, however, is not welcomed. But for many product packages, this ability is very important. This code is only designed to contain a small amount of data which is mostly the case in modern logistic applications.
• The Datamatrix Code was optimized for it’s size. Most of the time, it is used on very small objects, for example on batteries.
• The QR Code was optimized for it’s speed (that is why it is called Quick Response Code). For the same amount of data, it is about 30% larger than the Datamatrix. And because of its pattern, it is considerably faster to be found. It is used especially in Japan, as it was initially designed for the Japanese language characters.
• The Maxicode has been developed by UPS and serves for identification, tracing and sorting of packages. Even under very difficult circumstances (damaged boxes that pass the scanner very quickly), packages can still be tracked with the Maxicode.
• The Datastrip was developed to save a very high number of data (pictures, sounds, texts). A 2x5 cm Datastrip can save over 30 pages of text – and still encode.

Why BeeTagg?

Mobile Tagging is the technology that enables any user to scan a code with his cell phone (respectively with the cell phone’s camera) so they can access information from the internet.

• Suitable for every user. This means having no need to train employees or invest in expensive scanning machines.
• No powerful scanner required, only simple cell phone cameras.
• The code must be suitable for marketing purposes.
• The code is an off-line link that creates an on-line connection between Vendor and Consumer, allowing the vendor to offer products & services directly to the customer.
• Branding - This is why it is crucial for the code to enable a company to distinguish itself by having the ability to insert it’s brand name directly into the code. This in turn creates an immediate call to action as the branded code now makes an emotional and trusted connection with the consumer that is instantly recogniseable.
• Because the range of possible Mobile Tagging applications is huge, the code itself has to be able to communicate its functionality - or, being human readable.

As you can see, there is a completely new set of requirements for a code to fulfil. And it is exactly these requirements that the BeeTagg Code has been created for. This is a system custom built for the modern mobile world, where content is the Queen and connectivity the King. A brand able solution that enables the consumer to:

See.
Click.
Connect.

Examples of BeeTagg can be viewed  here