Mobile Tagging

The BeeTagg System has been build and optimized on the basis of scientific studies and practical field experience. Read why the system is "as it is".

What is Mobile Tagging?

Mobile Tagging is based on tags (or labels) which can be read by the built-in camera on most mobile phones.
Using the tag as a kind of universal code, enables users to easily retrieve information from the internet, no matter where they are. Mobile Tagging can even be used for business transactions.
In daily life, tags provide the same function as hyperlinks in the virtual world of the internet.
Mobile tags are the extension of the internet into reality.

 

Why use a mobile phone?

As previously described, the problem does not lie in the fact that certain information would not be available, but in the fact that it might not always be accessible at any time and place that it is required.

The final device for mobile Tagging must be able to fulfil these exact needs, the device would also have to be either widely available or something that everyone uses or has access to. The device must allow the user 24/7 access to the internet.

We need an end user device that…

• Nearly everybody owns.
• Allows access to the internet.
• Links directly with the content that was read from a BeeTagg delivering to the consumer the information that was expected and requested.
• Gives us the opportunity to link any objects to the internet, comparable to the setting of hyperlinks on a website.

The concept of Mobile Tagging fulfills all these conditions perfectly: The mobile phone is in fact the universal client. There are even more mobile phones than personal computers or TV sets. In many countries the penetration of mobile phones is more than 100% and mobile phones allow the access to the world wide web almost everywhere, anytime. Using mobile tags embedded into objects in the real world, it is possible to build a reference between these objects and the situational context of the customer as well as to all information belonging to them and to any activities that are possible.

What is a 2D-Code?

A 2D-Code is a special form of barcode. Compared to normal barcodes the information in 2D-Codes is stored in 2 dimensions, allowing much more information to be stored.

Why is the Beetagg more useful than other Codes?

There are over 1000 different barcodes and about 100 different 2D-Codes throughout the world. Each of these have been developed for a special kind of usage or application area, virtually none of these common codes have been developed or optimised for the use with mobile phone cameras and Mobile Tagging. BeeTagg has been developed specifically with this kind of application area in mind and therefore the performance (recognizability and speed) is much better compared to other codes. The vast majority of existing 2D-Codes have been developed for logistic application areas and special reader devices, not for Mobile Tagging and the mobile phone.
Apart from these technical reasons there is another important issue: The BeeTagg is the only code that is "brandable". You can put arbitrary logos, pictures or text inside the code. This branding allows to be used as an integrated component in communications. The BeeTagg can easily be recognized by the user and it's obvious what kind of service is associated with this code.
All other codes lack this capability.



With common 2D-Codes the user can't see if the code can be used for Mobile Tagging or just for product identification (like the 1D barcode).

Added value and customer benefits?

There are more than just rational and pragmatic added values, there are emotional benefits using a new form of integrated communication with so many opportunities and possibilities.

Emotional Benefits:
Mobile Tagging is supporting the important trends to simplify our life and to individualize the sales approach (CRM – customer relationship management). The user gives his permission to get the information in an individual situation and in a unique mood. The dialogue coming out of this context of acceptance, the information, the transaction and finally the satisfaction of his personal needs becomes a positive emotion.

Desire, decision, action and satisfaction are synchronized to a single positive process. The immediacy of this process gives a high emotional quality to the user:

• the individual desires of the user are important
• the personal needs of the user are perceived
• the user is receiving all the attention
• the user is the preferred client
• the user is an important person

The user is given more control and therefore more self assurance. They are given the advantage of knowing they are getting special and individual information, allowing them to not miss an opportunity and is always “in” and up to date.

The focus on the brand and the personal context of the user apart of the individualization of the information (one-to-one-situation) are very important aspects of a positive brand perception and experience.
Instead of browsing, surfing and the exhausting search, The user is directed to the precise information fitting to their individual context. The information is a consequence of the user’s decision, so the user will find the information less arbitrary and will more easily accept it.

From the users point of view, they are getting the satisfaction of all their needs directly and in no time from the embedded brand (not from the Tagg).
That means: They are communicating directly with the brand (without changing the medium).

That makes Mobile Tagging more compliant to the brand, more direct, simpler, faster, more comfortable and more human than any other direct marketing tool especially with regard to the worth of the dialogue. Using Mobile Tagging as a cross-medial tool in advertising campaigns, the classic one-to-many advertising media (like the ad or the poster) become in fact very efficient one-to-one direct marketing tools.

Mobile Tagging can provide reliable data for market research and the chance of correcting campaigns while they run.

connvision believes that Mobile Tagging will humanize the internet, and change the information we are getting from there.

Pragmatic Added Values:
Unlike other systems, the Tagger system is not a client based solution. It is based on an intelligent back-end server.
For this reason it is possible, for the first time, to offer added value services with the usability we all know and attend by using the internet. Compared to others this is unique and allows a much more efficient use of the system.

Separate from the actual content of the dialogue the most important meta-information is the storage of the dialogue itself, mostly to reconstruct it later:
When using the internet, we are accustomed to use aids (link lists, favorites, server catalogues like in Yahoo etc.) to manage links and to navigate around the nearly infinite space of the world wide web. Even in the real world, we are used to “collecting” information which could be important, thus, we remember certain accesses to information we could need later (for example traditional notepads, post-it’s etc.).

The “collecting” of information which could be important later is human trait, and it is therefore essential for the usability of any complex information system.
The most important added value services of the BeeTagg system are the “collecting” and the “tracking”. These two services represent two different perspectives of the same data.

“Collecting” - Information the user (or customer) wants to manage or reconstruct their personal dialogues and profiles.
“Tracking” - Information the provider wants to find out how and from whom the content of the information they offer is used. The tracking gives him feedback about the coverage and the effects.